-Worked with Media PR team to launch the annual polo shirts events, supervised the press conference and fans meetings for the movie released-Assisted to prepare the annual plan and budget for over 30 cinemas of the franchise, defined brand issues and business growth opportunities, and engineered the integrated marketing campaign to increase brand equity, and to increase sales opportunities for the brand-Developed communication and promotion plan against aligned marketing strategy, communicated the campaign concepts and ideas with both ralph lauren polo shirts and art teams, and worked with media team to ensure the most cost effective media execution-Supervised the franchisee cinemas to implement the campaigns against set agenda, managed budget and set ralph lauren polo to monitor actual results, ensured the efficiency of the promotion for sales of both movies and relevant merchandises-Assisted the re-structuring of the VI system for the franchise, educated the franchise and franchisee cinemas on branding and VI systems, ensured the accuracy, efficiency and consistency of which in communications-Examined and approved the promotion plans developed and implemented by the franchisee cinemas, directed them to select the integrated marketing tools accordingly and effectively
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