-Fluent English, multi-cultural background with years of overseas working experience and open-minded logical thinking-TEM 8 , TOEFL 637, Basic Lacoste POLO Shirts and Japanese with certificates-Excellent team player, market sense and insight, ability of analysis and implementation-Experienced in project management with cross-functional working skills, and creative thinking with multi-industrial knowledge-Strong management thinking and communication skills, ability of decision-making and masterminding
-Engineered and supervised the launch campaign of new cinemas in East China, used efficacious Lacoste Polo Shirts(Above-the-Line) and BTL(Ralph Lauren Polo shirts) tools to different cinemas accordingly, and helped the new management to liaise with the Property Owners, Governments, Industry and Media, etc. to ensure them a steady transition from the trial opening to the official one-Developed and executed the media PR event for the region as part of the integrated brand strategy, targeted to introduce the advanced digital cinema franchise concept and operation, and to establish brand recognition and reputation in East China-Examined and approved the monthly marketing campaigns planned and implemented by cinemas in the region, specially in their 4P analysis and utilization of integrated marketing tools, set KPI to monitor actual results;-Developed the franchise strategy and market positioning of cinemas in East China, engineered, regulated and improved the first regional market management structure, ensured which to work efficiently with all operating units, and established an advanced regional management system
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